Please visit Richard Gesteland's blog. reader comments | ordering & reprints |  books | magazine  articles Comments on Richard's Latest Book, "Cross-Cultural  Business Behavior (4th Edition)" Richard  Gesteland's Cross-Cultural Business Behavior is already a classic,  and this fourth edition extends and updates it in marvelous fashion.  Professor Gesteland is that rare bird: an executive who draws upon  his own vast experience in  cross-cultural negotiating and managing while providing the depth  and structure you would expect from a master educator. His book is  far more than a collection of "how-to's" or war stories--it conveys  a systematic, thoughtful approach to understanding the differences  between national cultures in the way a person conducts business,  with specific country-by-country advice spanning an incredible range  of regions. If you do business across borders, this volume is a  must-have. Philip Anderson INSEAD Alumni Fund  Chaired Professor of Entrepreneurship Director, International  Centre for Entrepreneurship Not only is the fourth edition improved and  expanded but it also makes very entertaining reading. The author  provides a unique insight into habits, customs, and practices that  even the most experienced international specialists sometimes wonder  about. I recommend the book to students of international management  and to seasoned executives who sometimes wonder what the next step  in their sales negotiations should be. I particularly enjoyed  reading the country examples. George Tesar, Ph.D. Professor of  Marketing and International Business Umea University,  Sweden Professor Emeritus, University of  Wisconsin Human beings, by their very nature, learn from  stories. That's why Dick Gesteland's Cross-Cultural Business  Behavior is such an effective learning tool. Dick weaves stories and  anecdotes into the checklists and negotiator profiles, resulting in  a "conversation" that brings the reader into the scenario being  presented. Each scenario paints a vivid picture of a possible  business negotiation between different cultures - and highlights the  underlying reasons for the related business success or failure. It  provides a practical - and fun - resource to help global managers  from all functions avoid some common cross-cultural pitfalls. Linda Gorchels Director, Executive  Marketing Education UW-Madison School of Business Fluno  Center for Executive Education This new edition of "Cross-Cultural Business  Behavior" is mandatory reading for purchasers who want to work in  the global vendor market, as well as for any other business person  in our increasingly global business environment. The author's  excellent definition and description of the different cultures, and  their negotiating and social behavior, offers very useful guidance  to the reader. It is also a good reference book. I would never enter  into negotiations with anyone outside my own cultural sphere without  consulting this book. Tore Fladland Secretary  General NIMA - Norwegian Association of Purchasing and  Logistics Ordering Books, Articles and  Reprints For books not currently available from Amazon®, please contact the Copenhagen Business  School Press. For articles, reprints and other Global  Management publications information, please contact us directly. ------------------------------  Books by  Richard Gesteland   ----------------------      Buy on Amazon®  Buy on Amazon®  Buy on Amazon® *Contributing Author *Contributing Author -----------------------  Magazine  Articles by Richard Gesteland   ------------------- *Contributing Author *Contributing Author back to  top