Managing Across Cultures
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Richard R. Gesteland - CV, Keynote Speaker, Trainer & Executive Coach
Mary C. Gesteland - CV, Freelance and Staff Writer

Richard R. Gesteland Richard R . Gesteland
Keynote Speaker, Trainer and Executive Coach
1993-2005 Author and seminar leader specialized in Negotiating, Selling, Marketing and Managing Across Cultures for companies and business schools around the world.
1988-1993 Director, South and Southeast Asia for Sears Roebuck. Opened new regional offices in Manila, Jakarta, Bangkok, Dhaka, Chittagong, Madras and Karachi.
1986-1988 Vice President, Sears Roebuck, Europe/Mideast/Africa. Frankfurt, Germany.
1978-1986 General Manager, Sears, Southern Europe/Middle East. Florence, Italy.
1977-1978 Manager, International Sourcing, Sears Roebuck Chicago Head Office.
1974-1976 General Manager, Sears, South Asia, based in New Delhi, India.
1972-1974 Coordinator of Overseas Buying, Sears Roebuck Chicago Head Office.
1970-1972 Manager, Sears New Delhi Office. Set up South Asia's first-ever buying office.
1968-1970 Manager, Sears Buying Services, Inc. Vienna Office.
1965-1968 Overseas Buyer in the Vienna, Austria office of Sears Roebuck and Co. (USA).
1962-1965 Export Marketer for A. Torres Export (USA) based in Frankfurt, Germany.
  Pro bono Consultant on Export Marketing: Advised the trade authorities of Egypt, Fiji, India, Malta, Morocco, Sri Lanka, Tunisia and Turkey, as well as officials of US AID-India, OECD in Paris, UNIDO of Vienna and the UN International Trade Center in Geneva, on ways manufacturers in developing-countries can better meet the requirements of international buyers.


Mary C. Gesteland Mary C. Gesteland
Freelance and Staff Writer
1974-2005 As a freelance writer I contributed articles to many publications including the following: Silver Kris, a Singapore Airlines in-flight magazine, Rotarian Magazine, Kiwanis, Corporate Report Wisconsin, International Daily News Rome.
2002-2004 Wrote Vultures and Peacock, now being considered for publication.
April 2004 Opportunities and Obstacles: Doing Business in India together with Richard R. Gesteland for Corporate Report, Wisconsin.
June 2003 Wrote Borders and Barriers together with Richard R. Gesteland for Corporate Report, Wisconsin.
1993-2002 University of Wisconsin - Madison
Studied and passed exam for Ph.D
1983-1986 Prima Donna International Ltd.

Imported spices and wool rags from Italy and India, and screens and vases from India.

I worked in marketing and sales for this small trading company, set up a distributor network around the USA and the UK, ran major food booths at Gourmet shows and developed promotional material for the gourmet shows, gourmet stores and supermarkets.
1983 Wrote a promotional booklet for the Tuscan Chambers of Commerce outlining the industries of Tuscany and why they would appeal to English speaking buyers. This was distributed by Alitalia Airlines.
1980-1982 Assistant editor and journalist for the Women's Club magazine, Florence, Italy.
1979-1982 Sold advertising to businesses in Tuscany, Italy. I helped customers write their copy for the International Daily News and the various city guides the newspaper put out.

Worked as a photo journalist for the International Daily News in Rome, Italy. I wrote an article and supplied photos six days a week, covering the news in Florence and the Tuscan area, restaurant, art show and theater critiques, personality profiles and general information pieces.

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